People are starting to melt together their personal and work lives. We work from home, we hang out in bars with our colleagues, we team up for projects with friends or even our partners. Mark Zuckerberg, a Multi-Billionaire goes to work in a hoodie. The clothes we wear at home, we also wear at work. Seemingly separate aspects of our lives are coming together. We also start to merge with technology more and more and are becoming Cyborgs. In the old world, our owned devices such as typewriters and computers were quite separate from us. Under the new paradigm we become one with our smart phones, micro chips and wearables.
What does this trend of integration mean for brands, people and the future of media? How can we leverage this to build successful businesses and societies? In this talk, Markus explores this meta trend which permeates everything from business and sports to education and politics.
Digitization at FC Bayern München - With passion and authenticity around the world
Workshop: Growth Hacking - How to grow your business exponentially
By MARKUS SCHMIDT Founder & Digital Strategist | MSM Online Marketing | Germany
10:00 - 10:45
The digital age elevated marketing onto a whole new level. Instead of relying on traditional marketing means that are costly and slow, the internet of marketing has opened up new opportunities that allow you to analyze whether your business idea or marketing strategy will be broadly embraced or ignored by the public – before you start investing. Using scraping tools, you can additionally monitor your competition as well as your own reputation in real time and know how to make your customers happy.
How to Foster Intergenerational Collaboration and Build a Purpose-Driven Workplace
Strong culture begins with an engaged and collaborative workforce. In this inspiring presentation, author and millennial workplace expert Adam Smiley Poswolsky will share how meaning-hungry millennials are reshaping the future of work, how companies can engage their employees, and empower the talent of the future by leading with purpose. We’ll breakthrough common stereotypes about Millennial employees, understand the similarities (and differences) between Millennials, Gen-Xers and Baby Boomers, and learn strategies to foster inter-generational collaboration in the workplace that will help you build a purpose-driven culture that engages all of your employees.
Building Innovative Digital Products at the Ultimate Startup – Hillary Clinton’s presidential campaign
Join Deepa Subramaniam as she shares lessons learned building innovative digital products on Hillary Clinton’s presidential campaign. She will share valuable insights around team-building, collaboration and digital innovation while working on one of the most highly-watched presidential races in US history. Regardless of your political beliefs, these are best practices usable in any startup environment.
What will your favorite future food taste like? What will it offer in terms of novel textures or aromas, or even health benefits? As a scientist I seek to answer these questions by investigating the creatures that make some of our favorite foods. Different microorganism species are responsible for many of foods and beverages: wine and beer, bread and cheese, even chocolate and coffee. By learning about these species-and wrangling new species from unexpected places-- we’ve started to not only map the world’s food microbiome, but apply this knowledge to produce better foods and beverages.
From bitcoin to darknet: blockchain goes viral. But what does “Blockchain” really mean? At this workshop, blockchain expert and digital innovator, Max Möhring will give you an insight into the different aspects and fields of application of blockchain – explained for non-techies.
WORKSHOP: Upgrading the human Operating System - Psychologist's guidebook
The famous Moore’s law says that the computational power of machines doubles every 18 months. As a consequence, change becomes the only constant. We live in a world of constant hacking, rewiring and upgrading of various systems around us.
Same goes for the human OS. Programmed early in our development by powerful forces such as culture, religion and family, this system, more than any other, requires a continuous upgrade to reflect who we are, what we want to become and where we are heading.
Come join us for this powerful, immersive and interactive session as we learn how to hack, rewire and upgrade the ultimate supercomputer between your ears – your mind.
The Patient as CEO - How the future of health promotes the autonomy of patients
The convergence of accelerating technology enabling the healthcare consumer to be the key decision maker, executor, driver and ultimately the one responsible on the healthcare team. Patient empowerment and engagement through technological advancements including wearable technology, sensors, point-of-care diagnostics, 3D Printing, Tissue Engineering, VR, drones, Power of the Crowd, data, networks, artificial intelligence and robotics. These are some of the accelerating technologies set to fundamentally change healthcare and allow the patient to be in control of their own health.
By SEAN TINDALE Head of Conceptual Marketing | Ecco | Denmark
13:20 - 13:35
Many corporate giants are faced with the ‘Oil tanker’ syndrome. In recent years, these ‘Oil tankers’ have attempted to employ individuals or combine groups of individuals with an entrepreneurial mindset to instigate renewal or innovation and inject energy from within the organisation. In his talk, Sean will discuss the challenges of crossing over from entrepreneurship back into the corporate world and the challenges of working from within without being encumbered or infused with the slow drip of corporate oil.
Technology, Cybercrime and the Threat of Weapons of Mass Destruction
By MAX KILGER Ph.D. Director, Masters in Data Analytics Program | University of Texas at San Antonio | USA
13:40 - 13:55
Transnational criminal organizations have branched out in terms of the activities and arenas they operate in and have made inroads into the cybercrime community. This talk examines one particular national security threat – the synergy between transactional crime organizations and cybercriminals in obtaining knowledge and materials relevant to weapons of mass destruction.
Holacracy - A self managed organization model and how it affects a company's success
By STEFAN RUPP Chief Digital & Transformation Officer | Swisscom | Switzerland
14:20 - 14:35
Due to the digital transformation, most corporates talk a lot about being more agile, efficient, entrepreneurial and developing fast in a digital world. Very often, a first step is to introduce a “Chief Digital Officer” or build a “digital department”. Reality show’s that most corporates don’t do and change the necessary, by example organization forms and operational models stay the same and are still based on a hierarchy, where the top level executives still clinch to their power and middle management executives focus on their status and act more like politicians than entrepreneurs. Without fundamental changes on all corporate development levels, quite some corporates and companies will disappear – not because of their business model or missing skills or poor innovation. They will disappear because they won’t be able to unleash the power of the whole company because to many decisions are made by the wrong employees (including CEO’s etc.) based on hierarchy instead of competence or skills. New operational models such as holacracy are not the holy grail for granted success, but they can help companies to focus on the business goals through all levels instead getting wrapped in politics and power games. Each company should therefore ask itself: what operational models are out there, and which one is the best possible to reach the companies goals in the future.
Innovation without borders - Leveling the playing field one startupat a time
More than half of the billion-dollar startups in the U.S. were founded by immigrants. Why is starting up in Germany difficult? How can we lower these barriers and fuel technological innovation through open source? One German entrepreneur will share his experience building an enterprise software startup in the U.S., and why he can’t leave Germany behind.
Finding Your Everest - Goal setting and overcoming your obstacles
By COLIN O’BRADY Athlete | Speaker | 2x World Record holder | USA
15:40 - 15:55
Colin O’Brady’s whole life has lead him to world record success. Get ready to be inspired. His most recent achievement with his project, BEYOND 7/2, is a culmination of years of dedication to elite athletic pursuits and harnessing his entrepreneurial spirit. In his talk, O’Brady explores the value of perseverance, reaching beyond perceived limits, and breaking through self imposed boundaries. BEYOND 7/2 took over a year to plan, and numerous setbacks were encountered along the way. O’Brady showcases how plans are essential, but a willingness to adjust to things outside of your control is crucial for long-term success. O’Brady dives deeper into the benefits of teamwork, leadership, and risk management to ultimately achieve success at 29,029ft on the top of the world. Many people have great ideas, but turning those ideas into action can be very difficult. O’Brady’s talk provides inspiration for not only dreaming big, but also shares a pathway to achieving those dreams through incremental goal setting and tangible actions. Find out how BEYOND 7/2 was established and the inspirational campaign that was developed to prove that anything is possible if you set your mind to it.
In an age of information, attention is our scarcest resource. We are constantly bombarded with sound bytes, images, headlines, and more. Whether numb to the cacophony or overwhelmed by it, modern audiences will soon find new ways to navigate the news. Thanks to the emergence of Virtual Reality (VR), a fundamentally new form of journalistic storytelling is emerging.
VR is poised to revolutionize how we tell stories in diverse domains; news, entertainment media, and more. Still, the devices that power these experiences have yet to coalesce around an optimal user experience, and VR content creation remains nascent.
How do we capitalize on the potential of VR? Where do we look to understand this new media paradigm?
In this talk, I’ll share insights based on my expertise as an executive leading the charge of new interaction paradigms; data from 200,00 developers worldwide who actively build embodied VR experiences; and a decade of experience as a professional dancer, choreographer, and performer.
Audiences will emerge from this talk with new understanding of the core components of embodied storytelling, such as:
– How body language impacts decision-making
– How to define the user’s mask: are they an explorer, a guest, or a voyeur?
– How to break free of the traditional narrative arc driven by the hero’s journey to create narratives based on an interconnected storyworld
– How to uncover content domains and use cases uniquely suited to VR: the dangerous, the impossible, the expensive, and the counterproductive
– How to explore the grey spaces between real-world and digital physics in order to build a more human experience
I hope our audience will leave this talk with an understanding that VR is more than glorified film, bigger than gaming, and set to revolutionize the practice of journalism as we know it. This technology upends narrative control, unleashes mosaic perspectives, and demands embodiment. Thanks to VR, tiny screens that clamor for our attention give way to objects and experiences that respond to our humanity. VR must be a virtual world, not a virtual window, and we can only accomplish the former through rich, embodied interaction. In VR, we discover that interaction can be a form of art. And when we do that, we can transform not only how humans interact with technology, but also how humans fundamentally understand the world.
Building Trust First
By TIFFANY LENTZ Director of Strategic Change Programs | ThoughtWorks | USA
16:20 - 16:35
Distribution of work, autonomy vs collaboration, language, timezone, and culture are the future of work and will be standard interactions, not exceptions. Our current styles of communication and habits of interaction will not allow our best employees to flourish, bring their best ideas to the table, and feel heard and valued. In this talk, I’ll share my own experience of building a global, multi-national, gender-diverse, cross-cultural team. Confronting destructive communication habits, our team focused on aptitude over experience and squelching habitual human interactions that erode trust. Our team set 3 Rules of Engagement: 1) Judge Positive Intent 2) Make One Another Look Good 3) Always Talk TO Someone Before Talking ABOUT Them.
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