In a nutshell Year of the X is a blend between Websummit and Burning Man. Every year we bring together changemakers from all over the world. We host tech entrepreneurs, business leaders, Buddhist monks and Mayan princes, who really understand new technology trends and more importantly impact on the future of work, media and a society as a whole.
Everything is changing: our companies are becoming more agile and responsive. Our education system needs to foster emotional intelligence, digital competency and project-based learning. And our society requires us to accept diversity and intimacy and become more community-focussed. Our aim is to help move our society to the next level with more integrated mindsets and stronger ties to the community.
We use the Chinese horoscope to create emotionally charged brand and because it reflects the ever-changing nature of our world. Nothing is constant, everything flows! Each animal in the horoscope has its unique character set and so the name of our festival changes every year in accordance with the current Chinese new year. We started with the Year of the Goat which was all about overcoming our goat-like stubbornness and resistance. Then came the monkey, a playful animal which likes to experiment. 2017 marks the rooster, an animal which displays tremendous courage and does not take no for an answer. In 2018, we enter the year of the dog, which personifies strong community bonds, loyalty, and protection. The next year is Year of the Pig.