Jacqueline has made a career out of her hobby, sport. Whilst she may not be on the tennis court anymore, her professional career has taken her to some of the greatest events and sports companies in the world.
With a mix of agency and client-side experience, she started at IMG working on events like Rugby World Cup, Ryder Cup and Wimbledon, and made the switch in 2005 to join Nike, and then adidas in 2010. Her expertise is diverse, having worked in the fields of events, licensing, sports marketing, retail and eCommerce.
Jacqueline leads the digital transformation programme at adidas on behalf of the Board, and currently holds the position of Vice President Experience Design based out of the HQ in Germany. She is responsible for creation and delivery of our global digital brand and commerce experience: “what the consumer sees.” Also: growth of NPS and the Net Sales of the adidas eCom business to reach €4bn by 2020.