Leif Geuder is a specialist in comprehensive brand management and is one of the founders of becc agency. As an international brand strategy specialist and design expert, Leif is driving the future of how we see, feel and interact with brands. In his work and as a speaker, Leif addresses the challenges of a fast-changing world and what it will take for brands to stay relevant and meaningful in our daily lives. Leif has always believed in telling clients what they need to hear rather than what they want to hear, and similarly, in his presentations he strives to challenge assumptions, confront biases and provoke new ways of thinking in the audience.
Leif comes from the creative forge of Interbrand heads Jörg Zintzmeyer and Reinhard Binder and has been looking after the brands of the BMW Group for more than twenty years.
About becc agency GmbH:
At becc agency we speak brand. The language of the brand is the basis of our daily work and drives the enthusiasm and passion with which we give brands a powerful voice. We are an owner-managed brand and design agency based in Munich. becc is an acronym that stands for our core services: brand, event, concept und communication. We partner with our clients to make brands come alive across all touch points. We have specialists from different disciplines to consult clients on every aspect of brand management, ranging from brand design, development and positioning, global brand staging at trade fairs to events and in-store presences as well as the development of communication concepts. The agency’s clients include SMEs and international companies, such as the BMW Group and ŠKODA AUTO. The agency was founded in 2006 by Jochen Trabert, Sabine Kraus and Leif Geuder. In 2013, the team of managing directors grew to include Katharina Kraus and Metin Seyrek. The agency team includes 60 staff and 3 dogs.